All Categories - Cristina Ionescu-Taifas

Scene 1 – The Storm Arrives The night was heavier than anyone had expected. Markets were...
2025年9月4日
A ship doesn’t sink because of storms. It sinks because the captain stares only at the treasure...
Let’s be honest: when times are good, your Chief Marketing Officer (CMO) can shine—or take a bow....
Act IV: A CBO isn’t here to sell more today. They’re here to make sure you’ll always sell. And...
If you still think “happiness at work” is a perk…you’re leaving millions on the table. Gallup,...
2025年8月11日
Employer Branding. Chapter II. 👉 Read Part I here In Part I, we asked the real question behind...
2025年7月25日
You’ve seen it happen. A role opens. HR posts the job. Marketing adds a shiny visual. The CEO...
🎨 Canva: The Brand That Made Design a Human Right Have you ever wondered what happens when you...
The interview below is 100 % imaginary, created with my AI sandbox UNIMIND as a tribute to Simon...
🌞 It’s a hot summer day, today. I’ve got a pink gin & tonic with ice, and all I can think about...
2025年6月24日
A Sharp-Toothed Keychain That Conquered the World And yet, Labubu — this fox-elf hybrid with...
Over the last 20+ years, I had the unique opportunity to design, build and lead three full...
2025年6月11日
Why does Unimind exist? Because when I found myself between roles, I didn’t want to just “wait...
2025年6月11日
What does it mean to truly build a brand? Spoiler: It’s not a logo. It’s not a slogan. It’s not...
“Do you know how to run Facebook ads?” “Can you write Instagram posts?” If you’ve spent 20+...